GUEST: Consultant Tom Ruesink On 'Rational Partner Airfares'

Tom Ruesink, president of Ruesink Consulting Group, recently penned a white paper on what he describes as "rational partner airfares." He urges travel buyers and suppliers to reconsider the utility of and logic behind lowest logical airfares and instead explore approaches that truly deliver value for both sides. Published courtesy of Cornerstone Information Systems, Ruesink's white paper is excerpted here.