What do you think of the new Southwest TV ads with ramp workers taking off their shirts and exposing their painted chests spelling out "Bags Fly Free"? I bet you can guess that I think they are just terrible. There must be a more creative way of telling the world that Bags Fly Free on Southwest Airlines. All I could think of when I saw the ad was the movie "Braveheart" when the Scots lifted their kilts to show the British what they thought of British rule. In years past I have always liked Southwest's ads. This one has to be their worst. [more]
Robert Polk is CEO of Polk Majestic Travel Group in Denver. These insights are excerpted from Robert's weekly newsletter, From the Desk of Robert A. Polk.